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BooRah and 4INFO Partner to Enhance the Local Dining Experience

New service will deliver a summary of local restaurant reviews to consumers' cell phones

PALO ALTO, CA – April 24, 2007 – Today BooRah, the ultimate personalized review guide, announced a partnership with 4INFO, a leading provider of SMS/ text messaging services, to launch a new mobile restaurant review guide. This guide will provide a smarter way to find great restaurants throughout the San Francisco, Los Angeles, and New York metro areas. With this partnership, BooRah plans to extend restaurant reviews and ratings via its Syndicated Reviews Platform to the mobile phone. This new service will help consumers achieve their ideal dining experience while on the go, by providing for easy text-based searches for the best-reviewed local restaurants from any cell phone. The service will offer users a quick and easy way to find the best nearby restaurants, and provides restaurant owners a new way to promote their business.

"The BooRah/4INFO partnership is an excellent example of how 4INFO's powerful mobile search service brings timely information to users who desire the most useful information no matter where they are," said Zaw Thet, CEO of 4INFO. "The flexibility of our partner platform allows BooRah to provide highly relevant review and rating information right to a consumer's cell phone."

"BooRah is the only service that can actually transform the millions of online restaurant reviews from across the Web into short, concise summaries and in-depth ratings," said Eric Moyer, co-founder and CEO of BooRah. "With this partnership, BooRah now enables consumers to easily receive the review "buzz" that's going on out on the Internet in a concise, easy-to-read summary form right on their cell phones."

About BooRah
BooRah is the ultimate personalized review guide, providing a smarter way to find great restaurants. BooRah's patent-pending summarization technology automatically condenses a comprehensive collection of online reviews from bloggers, professional critics and consumers, and synthesizes these results with users' specific search criteria. BooRah's technology analyzes and understands the language that humans use naturally. By capturing the community vibe and social essence of existing online groups, and comparing the result to individual search criteria, BooRah delivers unsurpassed relevance with the broadest community reach. Founded in 2006, BooRah is privately held and based in Palo Alto, California. Visit www.boorah.com for more information.

About 4INFO
A leading provider of SMS/Text messaging technology, 4INFO connects companies with their mobile audiences. 4INFO's SMS/Text Publishing Platform gives publishers the easiest and most trusted means to mobilize and monetize their content and our ad network gives marketers the only opportunity available today to connect with mobile audiences via targeted, relevant SMS/Text advertising. 4INFO's consumer suite of mobile services provides real-time access to sports scores, stock quotes, 411, weather updates, horoscopes, and a host of other information and entertainment services. 4INFO's investment partners include U.S. Venture Partners, Draper Fisher Jurvetson and Gannett Company, Inc. 4INFO is headquartered in Palo Alto, Calif. Learn more at: http://www.4info.net.


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