Press Releases

4INFO and USA TODAY Expand Partnership

4INFO sports alerts products to be promoted on USA TODAY's Web and Mobile site

PALO ALTO, CA – October 18, 2006 – 4INFO, Inc., the leading mobile search and delivery service, and USA TODAY, the nation's top selling newspaper, today announced that they have expanded their current partnership beyond its current print promotion deal. Now 4INFO's sports alert products will also be promoted via USATODAY.com and the USATODAY.com Mobile site. To access the service, on the Web visit http://www.usatoday.com/sports and click on "Mobile NFL Alerts." On a mobile device, visit and bookmark USATODAY.com and click "Sports."

The increased distribution promotes a real-time NFL text message alert service for scores and player statistics that began with the start of the season. Users register for the service via USATODAY.com and can choose from team and/or player alerts. Upon registration, subscribers initiate a simple confirmation process that sends a text message to the registered mobile phone. Replying to the confirmation text message will activate the desired NFL alerts.

In addition, alert preferences can be continually managed throughout the season via an online interface which allows for the addition of several settings that can be toggled on and off, including alerts for score changes and player statistic changes, such as scoring, yardage gained, turnovers, injuries, and more.

"Due to the success that we've seen by promoting this partnership in print, based on feedback from USA TODAY's readers and our incredible month over month usage increases, it made sense to expand our reach to USATODAY.com and the USATODAY.com Mobile site," said Zaw Thet, CEO of 4INFO.

"We are pleased to offer this new information service to our users." said Matt Jones, Director of Mobile Products. "Teaching more of our readers how to easily get the information they need, in real-time, will continue to be the focus for both companies."

USA TODAY and 4INFO offer advertisers a unique opportunity to position their message on the mobile phone, targeting on-the-go, savvy users. Marketers receive a 100% share of voice within this program. Mobile advertisers can have a consistent marketing message from the beginning of the sign-up process, within the results themselves, and all the way through the account management page.

In January 2006, 4INFO and Gannett Co., Inc., agreed to a relationship that began with daily print promotion in relevant sections of USA TODAY, such as Sports, Weather, Money, and Life. The combination of the two companies presents a means by which a person can get all the information they need on a daily basis through their channel of choice: print, web, or mobile.

About 4INFO
4INFO, Inc. (www.4INFO.net), the leading mobile search company, enables the search, discovery, and delivery of information and content to a mobile phone. 4INFO's comprehensive suite of mobile services (Text Message Search to 44636, Mobile Web at http://mobile.4INFO.net, Text Alerts, and the Mobile Search Application) provides access to business listings, sports scores, fantasy sports stats, weather, flight information, movie times, horoscopes, hotspot locations, news, stock quotes, hotel reservations, package tracking, and mobile downloads. Most services are available free of charge to users on all major U.S. carriers. 4INFO's investment partners include U.S. Venture Partners, Draper Fisher Jurvetson, and Gannett Company, Inc. 4INFO is headquartered in Palo Alto, Calif.


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