About 4INFOPress Releases4INFO Partners with YES Network to Deliver Real-Time News and Score to Sports FansFans of the Yankees, Nets and other teams will now be able to get real-time text alerts with the latest news and scores from their favorite teams.Palo Alto, CA. - (Feb 20, 2007) — 4INFO, Inc., the leading mobile search service, announced today that it will enable the YES Network, the most-watched regional sports network in the country the past four years, to make its constantly updated news and scores available via cell phones. YES televises New York Yankees and New Jersey Nets games, along with other pro and college sports. Fans of the Yankees, Nets and other teams will now be able to get real-time text alerts with the latest news and scores from their favorite teams.Fans who sign up for the YES Network's news feeds for the Yankees, Nets, and sports in general will be leveraging 4INFO's dynamic Open Platform that enables RSS feeds to be translated to text messages. Each time that the feed is updated, such as with the latest news and scores, 4INFO delivers a text message to alert subscribers. The message delivered can take the form of headlines or the actual news item. Fans can sign up for news and score text alerts by accessing the YES Network web site (http://yesnetwork.com) or by texting the following keywords to 4INFO (44636):
About 4INFO 4INFO (http://www.4info.net) keeps people in the know, while on the go by providing the means to search, discover, and receive relevant information and content from their cell phones. A leader in the mobile search industry, 4INFO's comprehensive suite of mobile services provides answers for consumers, content mobilization for developers, and dynamic mobile solutions for advertisers. 4INFO is headquartered in Palo Alto, Calif. 4INFO's primary investors include US Venture Partners, Draper Fisher Jurvetson, and Gannett Company, Inc. About YES Network The YES Network features exclusive telecasts of the 26-time World Champion New York Yankees and the New Jersey Nets. The network is available in New York, Connecticut, New Jersey and Pennsylvania on cable and on the new television services provided by telephone companies, and is also available nationally on DirecTV. In addition to the Yankees and Nets, YES televises other pro and college games, as well as Emmy Award-winning biography, interview and magazine programs. The network also presents a live daily simulcast of WFAN's Mike and the Mad Dog show. Further YES Network information can be found at www.yesnetwork.com. Back to All Articles |
