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4INFO Launches Tools to Personalize Mobile Search Experience

Mobile Alerts, Shortcuts, and

PALO ALTO, Calif. - October 13, 2005 - 4INFO, Inc., the leading mobile search service, announced today the launch of several tools on its website to help users easily manage their mobile search experience. Beginning today, users can visit www.4INFO.net to use the new features. Mobile Alerts will automatically send personalized information, such as live sports scores or stock quotes to a mobile device on a schedule of the user's choosing. Personal Shortcuts will let users create shortcuts to replace longer text entries and My 4INFO allows users to register multiple phones, designate a primary phone, and manage their overall search experience.

In keeping with 4INFO's mission to make search as simple and fast as possible, these new services deliver the most relevant information with the least amount of user input. For example, to create a Mobile Alert that delivers the weather for a particular city, a user simply enters "weather chicago" and selects days of the week and time of day from the delivery options, such as every weekday at 8 A.M. Then, each day at that time, the 5-day forecast for Chicago will be delivered to their cell phone. Mobile Alerts can currently be created for weather, sports scores, fantasy player statistics, stock quotes, and horoscopes.

Personal Shortcuts allow users to define abbreviated terms for their most frequent searches. To initiate them, users login at the 4INFO website where they are prompted to create their shortcuts. For example, users can set "t1" as a search for "green bay packers," thus replacing the lengthier entry for a few short keystrokes to get the football score for the Packers. Personal Shortcuts can currently be set for stocks, weather, sports scores, fantasy stats, and movie searches.

"Alerts and shortcuts are two new ways that 4INFO continues to help people personalize the information they want from their mobile devices," says Ted Burns, director of product management. "As the most effective mobile search provider, making search as simple and rewarding as possible is our utmost goal. By reducing text entry and making search intuitive, we bring people closer to the information they want when they want it."

In order to use Mobile Alerts and Personal Shortcuts, users must register their phones with 4INFO. Registration consists of a brief confirmation process to verify the identity of the phone owner, and thereby prevent spam. Additional personal services will be added to My 4INFO in the near future.

About 4INFO
4INFO, Inc. (www.4INFO.net), is a whole new way of locating information and downloads from a mobile device. As the leading Mobile Search service, 4INFO provides the connection between users and the digital world of entertainment, directory, and real-time information. 4INFO delivers timely and concise results that are accurate, relevant, interactive, and personalized. 4INFO's suite of Mobile Search services (Text Message Search to 44636, Email Search with search@4INFO.net, Mobile Web at http://wap.4INFO.net, and the web site http://www.4INFO.net) easily replaces the traditional means to locating information while on the go by allowing users to query business listings, sports scores, fantasy sports stats, weather, flight information, movie times, horoscopes, hotspot locations, stock quotes, and also search for mobile downloads.

4INFO's core Mobile Search services are available to users on all major U.S. carriers without registration or additional charges. 4INFO's investment partners include U.S. Venture Partners and Draper Fisher Jurvetson. 4INFO is headquartered in Palo Alto, Calif.


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