Press Releases

4INFO Launches Mobile Marching to Support The Stop Global Warming Virtual March On Washington

Users Text or E-mail

PALO ALTO, Calif. - July 22, 2005 - 4INFO Inc., the leading mobile search service, announced today that it has partnered with the StopGlobalWarming.org (SGW) - the Virtual March on Washington. Through this partnership, 4INFO will provide a simple means for participants at the various live events to begin registration for the Virtual March by sending a text message or an e-mail from their mobile phones.

Stop Global Warming is a non-partisan, grassroots, Internet-based effort to prove the national consensus that global warming is a reality and must be addressed. With the support of leading scientists, political and religious leaders, prominent Americans and concerned citizens, the Stop Global Warming Virtual March on Washington moves across the United States via the Internet from one town to the next, showing the evidence of global warming's alarming effects and highlighting people's concerns and solutions along the way.

"Mobile devices, through SMS and e-mail, provide the capabilities for organizations to communicate with the enormous audience of wireless users," said Pankaj Shah, CEO, 4INFO. "We are proud to support the Stop Global Warming campaign and are confident that Mobile Marching will help spread this important message."

"Global Warming affects all of us, regardless of whether you are young, old, rich or poor. It is crucial that everyone joins the Stop Global Warming Virtual March to raise the awareness of the issue," said Laurie David, founder of the Virtual March to Stop Global Warming. "We are particularly pleased to partner with 4INFO to simplify the registration process, using their SMS text messaging and e-mailing technology on mobile phones."

To join the Stop Global Warming Virtual March, a mobile phone user simply sends a text message or an e-mail to 4INFO (44636 or search@4info.net) with "sgw" and his or her e-mail address, such as "sgw yourname@domain.com." Instantly, 4INFO returns a confirmation to the user indicating that the text message has been received and an e-mail has been sent to assist in the completion of the registration process. The service is accessible from any cell phone via SMS (text-messaging) and from a BlackBerry® or Treo® by sending an e-mail.

Mobile Marching has been created to allow organizations and companies to begin a connection with people at live events by having them opt-in, through sending a text message or an e-mail via their mobile phone, to receive more information by e-mail at a later time. The benefit of this system for both organizations and consumers is the absence of a distraction at an event and the ability to provide more information when they have time to read their e-mail.

Over the next year, the March will travel across the United States, gathering together Americans from all walks of life while raising awareness about global warming. At each event, Stop Global Warming will have a presence on stage or in the crowd that will provide instructions on how to begin registration for the Virtual March by mobile phone. On Earth Day 2006, the March will arrive in Washington D.C. to urge for actions from the government and all U.S. businesses.

4INFO's Mobile Marching will be available to mobile phone users starting July. 22, 2005.

In a world where access to information is of great importance, 4INFO replaces the traditional means to discovery and is the interface between mobile users and the digital world. The 4INFO SMS Search product allows users to make a free text-message query from their cell phone to the shortcode 44636 (4INFO on the keypad). 4INFO then returns a timely and concise result. Over time, 4INFO learns more about a specific user's habits and geographic preferences, which allows for more focused and personalized responses to queries. 4INFO's SMS Search is available on all major U.S. carriers and cell phones, including BlackBerry and Treo users who can access the search service via e-mail.

About 4INFO

4INFO Inc. (www.4Info.net), the leading mobile search service, allows users to quickly, easily and affordably find relevant information on their mobile devices. 4INFO provides local directory and real-time information services, including sports scores, fantasy sports stats, weather, flight information, movie times, horoscopes and stock quotes. 4INFO's investment partners include U.S. Venture Partners and Draper Fisher Jurvetson. 4INFO is headquartered in Palo Alto, Calif.


Back to All Articles