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4INFO Launches "Reply 1" Feature to Set Text Alerts From a Cell Phone

Users can now easily create daily and event-based alerts for sports scores, stock quotes, and weather

PALO ALTO, Calif. - March 23, 2006 - 4INFO, Inc., the leading mobile search service, announced today the ability to quickly and easily set up text alerts directly from a cell phone. This functionality eliminates the need to repeatedly type out and request information for certain services, such as sports scores, stock quotes, or weather queries. Instead, users can "Reply 1" to immediately set automated text alerts.

When a user sends in a sports, stock, or weather query, their reply will ask if they'd like to set a text alert. For example:

• Sports: Text "duke" to 4INFO (44636). The reply will provide information about Duke's last and/or next game. Set a text alert for "duke" by following the "Reply 1 to set game end alert" command, which will send a text at the end of each game.
• Stocks: Text "aapl" to 4INFO (44636). The reply will provide information about Apple's stock for that trading day. Set a text alert for Apple by following the "Reply 1 to set daily alert" command, which will send a text at the end of each trading day.
• Weather: Text "w 94303" to 4INFO (44636). The reply will provide information about the weather in Palo Alto, CA. Set a daily weather text alert by following the "Reply 1 to set daily alert" command.

A confirmation text will be sent after an alert has been set by phone. The text will describe the type of alert that was set and the various ways to manage or discontinue its scheduled delivery.

"The ability to set an alert from a cell phone is the latest innovation that further establishes 4INFO as intuitive and easy-to-use," said Ted Burns, 4INFO's director of product management, "Since we are delivering information and content to a user while they are on the go, it also makes sense to give them the functionality to manage those features from their mobile phone."

4INFO provides several other alerts such as fantasy player statistics, daily horoscopes, personal reminders, and package tracking. All of 4INFO's text alerts can be managed from the web site at www.4INFO.net. In order to modify an alert set through a cell phone, a user must register and confirm their phone at the 4INFO web site.

About 4INFO

4INFO, Inc. (www.4INFO.net) enhances the utility of mobile phones by providing users the means to search, discover and receive relevant information and content. 4INFO's comprehensive suite of mobile services (Text Message Search to 44636, Mobile Web at http://wap.4INFO.net, and Text Alerts) provides access to business listings, sports scores, fantasy sports stats, weather, flight information, movie times, horoscopes, hotspot locations, news, stock quotes, hotel reservations, package tracking, and mobile downloads. The services are available free of charge to users on all major U.S. carriers. 4INFO is headquartered in Palo Alto, Calif.


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