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4INFO Announces Mobile Relationship with Mark Burnett Productions' "Rock Star: INXS"

4INFO Providing Alerts and Keywords for Popular Prime Time Program

PALO ALTO, Calif. - Sept. 15, 2005 - 4INFO, Inc., the leading mobile search service, announced today a promotional relationship with "Rock Star: INXS," a reality television show executive produced by Mark Burnett. 4INFO has been providing promotional keywords and alerts via SMS for the show, which premiered July 11 on the CBS Television Network and is about the search to become the new lead singer for the multi-platinum rock band INXS.

Posters promoting the "Rock Star: INXS" service were distributed across the country to promote the season finale of the show, which will air on September 20th. Fans of "Rock Star: INXS" can currently subscribe to the mobile alerts service to receive show news, broadcast times, album launch dates, and other insider information. To subscribe, wireless users can send "rockstar alert" to 44636 (4INFO on a phone keypad). 4INFO also allows wireless users to query for information on weekly broadcast times by sending "rockstar" to any of 4INFO's search platforms (text message to 44636, email to search@4INFO.net, or on the Mobile Web at http://wap.4INFO.net).

"4INFO is committed to providing wireless users with the information they need, when they need it - including information on the hottest TV programs, such as 'Rock Star: INXS,' said Pankaj Shah, CEO of 4INFO. "By partnering with Mark Burnett, 4INFO is not only working with one of the top television producers, but also giving 'Rock Star: INXS' fans the ability to connect with an amazingly talented group of contestants that have already left a lasting impression on the music world."

"We are thrilled to be working with 4INFO," Burnett said. "This kind of promotional campaign with 4INFO lets us reach fans of 'Rock Star: INXS' everywhere, and gives them incredible access by directing them to ways they can experience 'Rock Star: INXS' content on CBS, Verizon Wireless V-Cast, rockstar.msn.com, and in our upcoming album releases and tours."

Anyone with mobile service on all major U.S. cell phone carriers will be able to use 4INFO's "Rock Star: INXS" services free of charge, although normal carrier charges may apply. No registration is required and alert subscribers may opt-out at anytime.

"Rock Star: INXS" is broadcast on Sundays at 8pm ET/PT on VH1, Tuesdays at 10pm ET/PT on CBS, and Wednesdays at 9pm ET/PT on CBS. The show is also aired in Canada, Australia and some Asian countries. Airtimes, stations and voting windows vary by market.

About 4INFO
4INFO, Inc. (www.4INFO.net), the leading mobile search service, allows users to quickly, easily and affordably find relevant information on their mobile devices. Through its multiple search platforms (SMS, WAP, Email, and at 4INFO.net), 4INFO provides local directory, entertainment, and real-time information services, including sports scores, fantasy sports stats, weather, flight information, movie times, horoscopes, hotspot locations and stock quotes. 4INFO's investment partners include U.S. Venture Partners and Draper Fisher Jurvetson. 4INFO is headquartered in Palo Alto, Calif.

About Mark Burnett Productions
Mark Burnett Productions (MBP) is a leading production company in the world of primetime non-fiction television. MBP revolutionized television with hits such as Eco-Challenge, Survivor, The Apprentice, The Contender and Rock Star:INXS. MBP also successfully reintroduced product placement as an integral part of each of its shows and has garnered a total of 33 Emmy nominations since 2001. Mark Burnett was listed as the #1 Most Valuable Player by TV Guide and in Time Magazine's Top 100 most influential people in the world today.


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